I’m Dawn Clements and this is My Story.

My earliest memory is of flowers...

My father had a passion for horticulture, so we grew everything from seedlings, plants, fruits and vegetables organically all those years ago. I was my father’s protege, and he was my inspiration. We have an affinity with the outdoors, and as a result, I have spent many years creating and styling beautiful gardens for my clients. My particular love for ‘the cottage garden’ is where I derive most of my inspiration for my work.

My creativity overflowed by chance into the beautiful world of weddings when a close friends daughter was getting married in a matter of weeks due to illness in the family, and they hadn’t arranged a florist. I took the job on, booked myself on an intense floristry in business course with Joseph Massie (five times gold winner of the Chelsea Flower Show, and a very successful wedding floral designer himself) to get the fundamental skills and knowledge of flower care. The wedding was a huge success, and i haven’t looked back since! The first wedding was Natasha and Alex’s wedding, which you can find in our weddings section. It bloomed into a profound passion, which hasn’t and will never leave me.

Since then, I have attended two advanced sustainability courses with Phillippa Craddock, the talented and esteemed florist responsible for the Royal Wedding of Harry & Megan. We learned the mechanics and methods of creating beautiful large scale floral installations, incorporating sustainable and reusable products without the use of plastic floral foam. These skills have been taken forward with my work, leading me to develop my own natural style of floral designs, influenced by years of love of working with flowers.

I love to create designs with flowers that genuinely look like they have grown right there on the spot. Nothing too structured, just as if mother nature had placed them there herself.

Lets get together for a chat and a coffee and talk flowers.

Get in touch!

Dawn x

Dawn Clements Floral Couture is a new, vibrant and innovative florist based in Lytham St. Annes, Lancashire. We approach our passion with fresh creative ideas in an ever-changing florist industry. We believe in focusing on seasonality and sustainability. Therefore we are forever aiming to reduce our impact on the environment, while simultaneously producing stunning pieces that our clients and we can be proud of. It's the core value of our floral company. The collective passion for all things flowery is at the very heart of everything we do. Our company ethos is to provide you with the best personal service our little flower company can provide.

Need any assistance?

Do you know what your looking to achieve or would love some help with designs? Our expert team are always on hand to provide you with any help in creating your flowery dreams come true.